Return of White Rabbit
Ash has released their new single Return of White Rabbit online for download. It’s fun, catchy, and very infectious. Typical Ash in that way but the song has a more electro sound that definitely moves away from their last album release Twilight Of The Innocents.
You can download the song for free on their website. The limited edition 7″ is already sold out of course.
Starting in October and with the letter A, the band will release a new single every 2 weeks running through the alphabet. All 26 songs will from the “A-Z series” of singles… since they are not going to be releasing full length albums anymore. No longer chained to a major label, they’re doing this through their own Atomic Heart Records and using their website to distribute their music.
It’s been two years since their last album… and coming in the fall, I can’t wait to get new Ash songs every 2 weeks. Talk about getting spoiled. I wonder if there are any bands out there watching to see how this works out.